Katie Parker, fractional CMO
I build marketing engines that work from the top to the bottom.
15 years
in agency and in-house marketing
B2B and B2C
brand and performance together
NZ and Australia
based in Auckland and Queenstown
What I believe
Creative and commercial thinking belong in the same room
A brand that people remember and a marketing plan that moves the numbers come from the same decisions, so I plan the creative and the commercial side together.
I’ve worked across brand, SEO, paid media, CRM and eCommerce, which means I can spot how a change in one place lifts results in another.
My story
I’ve spent the last 15 years in marketing across agency and in-house teams, at 2degrees, Public Trust, Little Bird Organics, Life Health Foods, Trade Me Jobs and Rocket Mobile. That breadth is what I now bring to each client, because I can see how the whole picture fits together and where the next gain will come from.
With a Fine Arts background, marketing lets me use my creativity and analytical side to solve real business problems.
How I work
One relationship
You get a single point of contact and a single plan. I bring in the specialists your project needs, from paid media to design to CRM, and I manage them.
AI on the repetitive work
I build AI workflows that handle the routine parts of marketing, which frees you and your team to spend time on strategy, creative and customers.
Capability that stays with you
I document what we build and bring your team into the process, so the capability stays with you when the project ends.
Tools I use
AI and creation: Claude, Gemini Pro, Jasper, Lovable
Automation and CRM: Braze, Zoho, Klaviyo, Marketo
Analytics and paid media: GA4, Google Ads, Meta Ads Manager, Power BI, Semrush, Adthena
Blog Posts
