Fractional CMO

Fractional CMO services for founder-led businesses

I step in as your marketing leader, set the strategy and take responsibility for the results, so you get senior direction and a capable pair of hands while you get back to running the business.

I step in as your marketing leader, set the strategy and take responsibility for the results, so you get senior direction and a capable pair of hands while you get back to running the business.

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Katie Parker, marketing consultant
Katie Parker, marketing consultant
Katie Parker, marketing consultant

What is a fractional CMO?

A fractional CMO is an experienced marketing leader who works with your business part-time or on retainer, setting strategy and owning the results the way an in-house CMO would, without the salary, recruitment cost or ramp-up time of a permanent hire.

Who it suits

Founder-led businesses with paying customers, typically turning over $2m to $10m, and a plan to keep growing over the long term.

  • Your growth has slowed and what used to work isn’t working as well.

  • You’re changing direction or relaunching, and your positioning needs to keep up.

  • You’ve tried agencies, freelancers or paid ads and want one plan that brings it all together.

  • You know marketing matters and want your time back.

What I take on

  • Marketing strategy and go-to-market planning

  • Brand positioning and messaging

  • Demand generation across paid, organic, SEO and lifecycle

  • Management of your team, freelancers and agencies

  • Regular reporting against agreed KPIs, including for your board

How we work together

Audience and positioning first

We work out who your best customers are and why they should choose you.

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Audience and positioning first

We work out who your best customers are and why they should choose you.

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A plan your team can run

You get clear priorities, budget guidance and KPIs for the months ahead.

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A plan your team can run

You get clear priorities, budget guidance and KPIs for the months ahead.

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Brand and performance together

I run both side by side, so the work builds your brand and moves the numbers.

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Brand and performance together

I run both side by side, so the work builds your brand and moves the numbers.

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Fractional CMO or agency?

An agency usually delivers campaigns, creative or channel management from a brief. As your fractional CMO, I write that brief, decide where budget goes and manage any agencies you already have, so all of their work supports the same goal.

What does a fractional CMO cost?

Cost depends on how much support your business needs and how hands-on the role will be, so I scope each retainer after an initial call. If you’d like to start smaller, a growth audit is $995 + GST and a strategy plan is $5,500 + GST.

How it’s set up

Engagements usually run for at least six months at around 10 hours a week. You have one relationship, and I bring in and manage any specialists the work needs.

Why work with me

I’ve spent 15 years in agency and in-house teams, with brands including Trade Me and Rocket Mobile, and my work has included lifting brand awareness by 10% in four months. My expertise lies in bringing brand and performance together, which is where I’ve seen the strongest results.

Let’s talk

Book a free 30-minute call and we’ll work out whether a fractional CMO is the right fit for your business.

BOOK A CALL